Introducing, Oliv! 🌱 A timeless and invigorating beauty brand that believes in Skincare For Living™. This company came to Annecy with a unique challenge. They needed a Name, Strategy, and Visual Identity that spoke to minimalist beauty routines and evoked visions of sun-kissed Mediterranean summers.

For the name, we landed on Oliv, an elegant and sensorial word. Our naming process is a delicate balance of art and science, involving the brainstorming of 100+ names, Trademark Database Research, URL Availability, and user interviews.

After we established the name, we dove into the strategy! Oliv wanted to embody the concept of living your life on your own terms. Their brand ethos is centered around the dance between self-improvement and stopping to smell the flowers.

Once the strategy was set, we got to work on the Brand Identity. The brilliant Alina Shupikova created a visual identity that combined organic and natural elements with the concept of "vibes", as Oliv's flagship product is a vibrating facial cleansing brush.

After the Identity was established, it was time for a photoshoot! Utilizing our team on the ground in Bali, Annecy dreamed up and managed this villa shoot from our office in Texas.